How To Find More New Customers For Your Business

If you're not getting more customers in your business, it's dying. We have to know how to communicate with the people who will buy from us!

But how do we find these people?

There are many platforms online where people are. Facebook and Instagram are my favorite platforms to use to find people.

To find your target customer, you have to speak directly to the person who will buy from you.

100% of your market efforts need to be about your customer, not you. They need to be about what your potential buyers care about.

You can tell your personal story and show things that you like - but only in the efforts to connect with your potential buyer. It's never so that they find YOU interesting; it's so that they know that you understand them and what they are going through!

To find your target customer, you have to make them offers that are aligned with what they want and care about.

We do this by creating internet offers, landing pages, lead magnets, and more.

Then, we run advertising campaigns. You reach your customer by putting advertising dollars into the platform to find the people who will buy from you.

Then you rinse and repeat.

The part most people miss is the feedback loop. You want to become tenacious at listening to, talking with, and conversing with your target customer (a lot of people reading this will glaze over and ignore this step, for whatever reason, yet it's actually the most important part of the entire process).

You have to get into actual human-to-human conversations with strangers on the internet to talk about what they care about and what they desire.

From where you can then create more effective offers that connect with your buyers. You then push these offers out, based on the direct feedback you get from people - to connect with MORE people to discover more about what they care about - to then create better offers - additional offers that c connect with those people.

You will create many many offers, and run many, many unique campaigns with ads to reach your target customer.

You'll never be successful just trying to make one single offer work. You have to do this feedback loop work, adjust your messaging to fit the customer, and find new people.

It's a process. It happens over time. You have to continuously find new people on a regular basis with your offers, your ads - and connect with them to have that conversation to learn what they care about and what they need.

Crafting offers that are all about people, and running an ad campaign that connects with them is what I teach in my courses "Irresistible Offers That Sell" and "Social Media Ads That Work" - as well as the majority of the work I do with my one on one coaching clients.

Talk with your target customer (not at them, WITH them), and you'll be able to sell them anything.

What To Include On Your Sales Page To Handle Objections

When creating our sales letters, we have a lot to think about when selling online!

One of the first things I always have to remind myself - and those I coach is, you never want to validate yourself in your sales copy.

This means you're not trying to convince people that you can do what you say you can do. It would help if you came to the table with total confidence in what you can do. 

Your copy can't have any level of insecurity or lack of belief in the ability to deliver the result you are promising.

You want to make promises on your landing page and cast a vision for what people will experience when buying from you.

The way that we can most effectively do this is by speaking directly to our target customers. When we make our sales pages, we have to assume that we are talking to people who are already interested in what we are selling.

Your sales page will never "get someone interested" in what you are offering, so don't even try. It's a waste of time, and it'll make your page fall flat! Your goal is to speak to people who are already interested and paint a picture in their mind of the result they can expect after they buy from you.

One important thing to keep in mind is that people will have objections even if someone is interested in what you are selling.

Everyone has life experiences, all different than our own. As you get to know your target customer and listen to them, you'll start to learn how they think and what they worry about.

Because of this, you want to speak to the issues that your target customer worries about.

You do this by speaking directly to the positive result they can expect. You can address your customer's objections and concerns by stating the opposite of what they are concerned about in a creative - forward-looking manner.

For example: if someone is concerned that learning Facebook Ads is complicated, expensive, and technical, you can use a headline like I did that says, "Create profitable Facebook ads for less than $5 a day, even if you aren't a social media guru or tech genius". So this statement IMMEDIATELY handles the objection this person has.

They are a buyer who has some questions, and if you can address these questions up front in your copy, you can help them get more results!

I've had coaching clients who applied this single piece to their landing pages of objection-handling, and their sales increased.

You want to handle the objections directly and speak to the result they can expect to get.

By doing this, you can confidently display what they will expect and paint a picture in their mind of what it will be like to be your buyer!

If you would like to create better online sales offers, check out my new $57 course, "Irresistible Offers That Sell," here: jeremiahkrakowski.com/irresistible-offers-that-sell

How Can You Know What People Want To Buy From You?

When building a business, it can be frustrating not knowing what people want to buy from you.

You have limited time and resources to grow your business; you want to make sure that you're selling the right thing to your audience.

This is what I help my coaching clients with is figuring out what to sell that people want to buy.

You can speed this process by looking at what's in the marketplace already that people are buying. You want to pay attention to what people are asking for (with their words, what they type, what they say, the feedback they give) while filling in gaps in the market.

Getting feedback from your target customer is one of the fastest ways of knowing what people want by literally asking (yes, it's that simple - just asking).

But the real truth behind this question is a bit of a cold hard truth - and some of you might not like my answer.

The only way to know what people want to buy from you is by testing things out and seeing what people buy from you.

Often, the answer you get will NOT match what you assumed people would want. That's by design.

You see money, sales, and your customers don't care about how you feel. The marketplace doesn't care about how you feel about things. The marketplace is either going to buy or they won't.

You have to put your products and services out there for sale to test - and gather data - to see what works!

When you detach your happiness, wellbeing, safety, and security from needing "certain outcomes," - you can start by taking massive IMPERFECT, UNCERTAIN action. You can put things out there to test and see what people are genuinely going to buy from you.

Will they always buy everything? Nope. They won't. That's part of the process.

You have to immerse yourself in the world of your target customer. Put yourself into situations that you wouldn't usually go into.

Who are they learning from? What are they listening to? What Facebook groups are they in? Who is influencing them?

You will have to be intentional to put yourself into these situations to learn - and grow to understand what you don't know about them already.

What you are selling has nothing to do with you and what you want, and it has everything to do with what the marketplace wants. It has everything to do with what buyers want!

You have to get that information, and it doesn't happen by accident. It only ever happens on purpose. A mentor or coach very rarely can ever give you this info either. A consultant can work with you to gather the data, but the data still has to be collected!

You can look at who is already serving in the marketing and what trends exist, using those as a roadmap of what direction to go in. Sometimes being "too original" can be your downfall.

At the end of the day, you have to put yourself in the shoes of your audience. You have to start to understand what they are thinking. What are the thoughts they are regularly having? What problems do they have? What frustrations?

Then, you deliver products and services that fit these needs. Might they not be what you wanted to sell to them? Sure they might not.

But that's how you know what your customer wants. A profitable business is all about service to your target customer, not what you want them to do. People pay for the things they selfishly want.

Are you gathering that data? Are you putting yourself out there every day, having conversations with your market to learn what you don't know? If not, you need to start there in your business.

If you'd like some help getting more of this data and know what other steps to take to start to make a profit in your business, schedule a free 15-minute call with me here: jeremiahkrakowski.com/freecall

4 Habits Corporate Employees Must Unlearn To Successfully Build Their Own Business

I've been a really good employee before. Always added major gains to the bottom line revenue of companies I've worked with. Faithful, loyal, competent, you name it - I REALLY prided myself in those things!

When I started my own business, it hit me with a hard dose of reality:

The success strategies that make you a good employee or even a contract-labor service provider will make you a broke business owner!

And that's where I find a lot of people get stuck.

Their usual mode of operation makes them an excellent employee, the best of the best, highest performers - but when it comes to business - and operating a business, they struggle.

The very things that makes you a successful employee will destroy your chances of being profitable as a business owner.

Read that again. Once you get this, limitless possibilities in business open up for you.

The 4 habits of breaking out of a "corporate employee" mindset into a business "owner/entrepreneur" mindset are as follows:

1.) Embrace rejection from other people.

2.) Be 100% OK with not having all the answers.

3.) Start taking uncertain, risky action, even without a plan.

4.) Be 100% OK with making big mistakes regularly, and learning from them.

As an employee, if you can AVOID all 4 of these, you will be a ROCKSTAR employee.

As a business owner, trying to avoid all of these will keep you broke. You need to embrace these 4 things!

You have to run FULL FORCE into these 4 habits with everything you got and embrace them as good things to be successful in business.

That's the big shift.

If you can embrace all of those 4 things as good things, you can be a successful business owner.

You see, all of those things are positives as a business owner and extreme negatives as an employee!

Many people struggle to grasp and struggle to gain traction, realizing that they have to embrace these 4 things fully to be successful in business.

The people who make the most money as business owners FULLY embrace these 4 things, and the ones who struggle and are broke don't!

Sometimes, it takes therapy to even break people out of the employee pattern because of abuse surrounding these 4 things! That's why it's so hard because it's burned into our brain never to allow these things to happen.

Yet as a business owner, these are the things you want to happen for you to gain traction!

I help people within my coaching learn how to start to test things out, see what works, take massive action, and start moving the needle forward in their business.

If you're not sure what actions to take in your marketing, what path is the best for you, schedule a free 15-minute call with me, and let's talk about your business together. You'll get a lot of breakthrough during this call: jeremiahkrakowski.com/freecall.

Huge Tip To Effectively Nurture Prospects Into Sales

We have to get to know people. We have to understand what they are going through.

At the beginning of building a business online, I always thought there were these great tricks and hacks you could do to "make people buy from you" and never have to talk to real people or give your real name.

This I came to discover is the furthest thing from the truth.

Not only that, just having a good product or service isn't enough to get people to come to you.

You have to go out and create profitable opportunities every single day. You have to create situations where you - and your target customer are connected, talking with each other to learn what you don't know about them. This is the only way to get data to grow your business and sell effectively.

Too many people overcomplicate this process. It's as simple as just having a conversation and starting by getting comfortable having conversations.

We have to have these conversations without ulterior motives of people buying from us either. You might think, "That's impossible. I always want someone to buy from me."

What if you just talked with someone and had no desire for them to buy from you - for the sake of you growing in the skill of connecting with other people? It wouldn't be a waste of time. Why is this something you are avoiding?

That's a question to ask yourself. In your business, you're going to have to get better at your people skills and your ability to connect with other people.

We can't skip, bypass or hack our way with the latest greatest marketing system away from having a real connection with other people.

Online sales are about connecting with the people who need what you offer - demonstrating value, showing them that you are trustworthy - and leading them to buy what you are selling. That's it.

What's preventing you from connecting with people? I often hear people say, "Well, I just don't know the right way to do it and the right things to do. I have so many ideas but not sure which to do."

Doing something would be nice. Starting with one of those ideas, and even if they don't pan out how you want, being willing to trial - and error to connect with other people is part of the process.

Have you been avoiding having a connection with other humans? Have you been trying to figure out some way to sell online without having to talk to people?

If you don't have a clue whom you're selling to, and you're not connecting with people, you can't build a successful business because you'll always be shooting in the dark.

So intentionally seeking out and creating opportunities both for you to get comfortable talking with other people - and you connecting with potential buyers to lead them to buy from you will be vital for your business success.

There are many great ways to do this:

• Facebook Groups

• Email List

• Social Media Content

• Phone Calls

• Blogging

• Copywriting

Any way that you can connect with people to get to know them and learn what you don't currently know already will help your business.

Remember: you don't currently know everything there is to know about your target customer - and you never will! And that's by design. We are always on a journey of learning what we don't know about our target customers by connecting with them and getting feedback from those we're working with to understand what drives them.

When you learn this and get better at it, all of your efforts in marketing and reaching new people to have conversations with will improve!

But you have to be willing to have a real human-to-human connection. No longer can you hide behind your computer and hope sales come rushing in.

Get out there, talk with some people - comment back to people, connect inside other Facebook Groups, Youtube videos, comment threads, social media posts, and comment back with people to learn from them what you don't know.

Take a genuine interest in other people - people other than yourself - and what they are experiencing - to grow and discover what you need to build and develop your business.

The Real Reason People Struggle To Launch Their Business

I used to be one of the most fearful, victim mentality people that I know. Always expecting other people to take the blame for my own choices.

This ruined plenty of relationships for me and I always found something to complain about (go figure). I was constantly blaming other people and circumstances for why I couldn't build my business.

Then, I realized the truth.

My business success is 100% my responsibility, no one else's. It's 100% on me what I do every single day. No client work, no partners, no one else was to be.

Nothing outside of me was responsible for why I couldn't build my business...

Lack of time wasn't why, even tho I convinced myself it was.

Lack of financial resources want why, even tho I believed it was..

Lack of knowledge wasn't why, even tho I thought it was.

It wasn't even God's timing or his plan, even tho I was convinced it was...

None of those things had anything to do with why I couldn't build my business.

It was 100% my choice. My choosing.

I was choosing to not build my business, and using those lame cop-out excuses to blame because I refused to take personal responsibility.

It was my unreasonable need to "do everything perfect" that was keeping me stuck moving forward.

Things changed when I read this book called "Extreme Ownership" (you can grab it here with my affiliate link: amzn.to/3cVJ1vY) and it taught me this...

Nothing and no one is responsible for my business success except me! I was the one responsible for prioritizing my time, doing my best with what was in front of me.

Self-discipline is the only thing that gets results.

You have nothing to blame outside of you for why you aren't taking action.

Lack of time, resources, knowledge, outside responsibilities, even "God's plan" are all crap excuses for not building your business. I know they "feel" real, they feel like what's keeping you from reaching your goals, and maybe you've convinced yourself of that - but the truth is, it's 100% on you.

You can figure out what's important to you. The fact that you haven't yet means you've 100% fully chosen that you don't want things to grow. That's it.

We have to prioritize what's important to us every single day, and then do those things.

Don't be afraid to step out and take risks. As long as you allow fear to rule your life, you'll sit around blaming other things for why you can't build your business.

Or you can choose to build your business regardless of what's going on outside of you or around you.

That's 100% on you by your choosing. Choose different. Start building your business today, not tomorrow. That's the only way things will change.🙂

If you'd like help knowing what steps to take to grow a 7 figure business, schedule a free call with me here: jeremiahkrakowski.com/freecall