If you have ever created an offer online—whether it’s a lead magnet, a free course, or a high-ticket coaching program—you know the struggle. You have great copy, but the visuals fall flat.
Having the right photo to match your landing page is often what makes or breaks the emotional connection you build with your audience. It is the "spice" that makes the offer feel real. Yet, so many entrepreneurs get stuck here. They don't have professional headshots, they don't know how to illustrate their concepts, and they end up using generic, emotionless stock photography.
The good news? We are living in the golden age of Artificial Intelligence.
You no longer need a professional photographer or a subscription to an expensive stock photo site to get the perfect shot. With tools like ChatGPT, Grok, and Higgsfield, you can create lifelike, high-converting images in less than 15 minutes.
Here is the exact workflow I use to generate custom assets for my offers, including my recent Instagram Ads course.
The "Secret Sauce" AI Toolkit
To pull this off, we aren't just using one tool. We are using a combination of tools that play to their specific strengths:
ChatGPT: We use this as our "Creative Director" to write the image descriptions.
Grok (via X/Twitter): We use this for rapid prototyping and testing different styles.
Higgsfield: We use this for the final polish and, most importantly, for "digital photoshoots" to put your face into the images.
Poe: An excellent all-in-one tool ($20/month) that gives you access to various image and video generation bots.
Step 1: From Sales Copy to Visual Concept
The biggest mistake people make with AI art is writing bad prompts. They stare at the prompt box and guess what they want.
Instead, let the AI do the heavy lifting.
If you have a section of your landing page that needs a photo, copy that text. Go into ChatGPT and use a prompt like this:
"Describe a happy photo of a scene for a landing page with sales copy to go along with this. The subject is the speaker/author. Make it match the emotion of this sales copy: [Paste your copy here]."
ChatGPT will analyze the emotion and intent of your text and give you a highly detailed visual description. This ensures the photo isn't just "pretty," but actually psychologically aligned with your offer.
Step 2: Rapid Visualization with Grok
Once you have that description, you need to generate the image. I love using Grok (specifically the "Imagine" mode) because it is incredibly fast and allows for quick branching of ideas.
Paste the description from ChatGPT into Grok.
A Note on Context & Refining:
AI isn't perfect. For example, I recently tried to generate an image of two business partners. Grok generated an image that looked a little too intimate—like a dating profile photo rather than a business meeting.
This is where you refine. You can tell the AI: "Make it look less intimate, like they are dating, and have them look into the camera." or "Make them more casual."
You can also have fun with styles. If you want a more playful vibe, you can tell Grok: "Make this in exaggerated CGI characters, like a Pixar movie."
Step 3: The Digital Photoshoot (The Higgsfield Advantage)
This is the game-changer. While Grok is great for random characters, what if you want you to be the star of the landing page?
This is where Higgsfield shines. It is arguably one of the best all-in-one tools for the price right now.
Higgsfield has a feature called "Soul." You upload up to 20 photos of yourself, and the AI trains a character model on your face. Once that model is created, you can generate images of yourself in any scenario.
Here is how to use it:
Take the image description you got from ChatGPT.
Plug it into Higgsfield.
Select your "Soul" (your custom avatar).
Customize the details.
For example, I can tell Higgsfield: "Add a white backwards baseball cap, make the guy a bit larger, and add glasses."
The result? A photorealistic image of me wearing exactly what I asked for, in a setting that perfectly matches my sales copy. It looks like I hired a photographer for a custom shoot, but it was all done digitally.
Why This Matters for Your Business
If you are building a coaching or mentoring business, your brand is you. People buy into your energy and your story.
If your landing page is filled with random stock models, you create a disconnect. But if you can populate your sales pages, ads, and social media with high-quality, relevant photos of yourself (or highly specific scenes that match your copy), your conversion rates will thank you.
You can knock out all the images for a new funnel in under 30 minutes.
Ready to Scale Your Coaching Business?
Mastering AI imagery is just one piece of the puzzle. If you are looking to truly grow your coaching or mentoring business, you need a comprehensive strategy.
My Wealthy Coach Academy program is designed to help you build and scale an online coaching business effectively.
This blog post was generated using A.I. but is based on the content of the following video training: